Idea movement in Japan is usually passed on to other people by people, ads, or magazines. Some ideas involve a new development made to ensure to safety of people, while another idea could be a new fashion trend. If idea's involving the economy are made or suggested than they are probably going to be in an ad or on the news. People in business usually spread the word around to others if something is under consideration. There are ideas that involve the celebrity world where there are actors, models, and musicians. The words could be that Yuya Matsushita is hoping to start an project on saving animals and that idea might get passed around to others. Ideas get passed around quickly and when they do people start viewing them and putting them in consideration of their country, Japan. People listen to ideas all the time, its a natural way in Japan